3 ways coaches are using Six Seconds’ Artificial Intelligence “Neural Network” to help clients transform their lives

It might seem counter-intuitive to use artificial intelligence to build emotional intelligence. But, strange as it sounds, this new tool for executive coaching is actually helping coaches help people become their more emotionally authentic selves.  Here are three stories about how emotional intelligence coaching is using the Neural Net to help clarify the “why” of what we do everyday.




Coaching and Mentoring

Carla, a senior corporate executive from Adelaide, Australia was soaring ahead in her career. Her company was hitting all its goals, business was growing, and her staff seemed happy. Yet, she knew something was amiss. Though she couldn’t put her finger on why, she was stressed and unhappy. She decided to seek the expertise of coach, Angela Giacoumis. Using the SEI assessment ,Angela was able to provide a framework for understanding her strengths and competencies under the Six Seconds EQ model. But it was really the Neural Network that was the “icing on the cake” that helped give her practical actions to help turn her life around. Angela says of her client,

“She was very driven, highly effective, built relationships, and had high drive, optimism, motivation, and purpose scores, and is very empathic. What was showing up was a low score on wellness and quality of life. She was working extremely long hours, and so when we initially looked at the SEI data, we explored the implications of high drive and empathy. “

Angela recalls having a conversation about empathy. Why would this be a problem if this leader’s empathy scores were high? Well, it turns out one can give and give to others, but forget oneself.

“This person was giving a lot to others and forgoing their own health and wellness. How can we turn empathy inward on our selves and align it to the noble goal? I love how with the Neural Net you can interplay the capabilities to deepen the coaching process so clients can really leverage.”

coachingWhat other measurements of success might there be that connect us to life’s deeper meaning? After this conversation, Carla went home and thought about some strategies for shifting her situation so that she could practice empathy for herself and her family. Angela then showed her the Neural Net report.

“Of course wellness and quality of life came up. So we looked at what is a specific noble goal, and how does wellness show up in all areas of our lives, as a leader, as a mother, as a colleague? We used the Neural Net to look at questions around empathy, her noble goal, and her ability to navigate emotions.”

Angela says her client has made major changes since their coaching session.

“She’s changed her working hours, she’s been saying ‘no’, she’s actually learned to set boundaries around her availability for meetings. She’s using her calendar in a way she wasn’t before, and when she finds herself in a stressful situation, we’ve been using mindfulness to pause so that she’s making more considered decisions on what she wants to create in her life. The result and benefits are she’s happier, she’s making better quality decisions, and it’s affecting this other area, her quality of life, in terms of satisfaction and achievement. It’s worked to crystalize a clear path of actions that she can take.”

Careerlink has been using the Neural Net across their business in training programs and coaching, especially after programs. So far, it seems to be very popular, says Angela. “I like that it utilizes EQ data and capabilities I think at a deeper level to probe how they may support the individual optimizing and developing their critical success factor. It identifies each of the capabilities that will help do that, and has probing questions when you’re working with individuals that deepen their understanding of how to pursue that goal. It’s just very powerful.”

And how has the feedback from clients been so far for the Neural Network? Angela says it’s been nothing short of enthusiastic.

“I have had a lot of fantastic feedback really. People love the fact they can see which capabilities can leverage their goals. That excites people, and they can see the relationship and clear pathway between the success factor and score, and which capabilities might be affecting their scores. The linkage is very powerful.”



These are tough times in the airline industry, with stresses between customers and employees showing up in dramatic ways. But at Qatar Airways, a company that has embraced EQ as a way of inspiring its employees to provide great customer service, the Neural Net has been a boost to an already successful program of EQ training. Kevin Herft is Manager Cabin Services Training at Qatar Airways. He writes,

“EQ has enabled us to change the way we view our vision for the training department and the organization. The focal point of the business is now not just customer service but also the customer experiences and emotional connections that are created. People make choices based on emotions. As such, it is important that our staff feel good and that they deliver that positive energy to our customers. The positive reputation of the EQ workshops has spread to other business units and departments. As a result, I have received requests from the IT, Finance and Engineering teams to attend the EQ classes.”

Once Kevin started using the Neural Net, along with the SEI assessment report, he found another way to help employees give better service and be happier in their jobs. He says it’s easy to understand for clients and coaches.

“The Neural Net is structured in a methodical manner, and the questions posed, specifically under the Success Factors section provides clarity for both parties. Feedback from learners is that the questions were a great tool for helping them to reflect and to think of action plans. The nature of the questions triggered curiosity amongst the learners: they wanted to learn more and there were some who asked if they could implement their action plans and retake the questionnaire after 3 months. There were many learners who were surprised with the accuracy of the report.”

Kevin says that for coaches, it adds a level of depth and meaning and practical language that they previously have not had.

“The coaches on the other hand commented that the previous report showed an average score of the Success Factors, whereas, the Neural Net provides a report that is personalized and which guides the end-user to focus on areas of strength as well as developmental strengths. Overall, it’s insightful data for dialogue.”

Michele Royan, a coach who runs her own consulting company, Integrity Partners in Arizona, U.S.A. agrees that the distinguishing factor is the ability to personalize the results. She says it furthers the practical nature of the other coaching methods.

“The Neural Net contains actionable questions and practical steps to take to implement and expand EQ.  It provides a framework for reflection and references individual competencies to deepen client understanding of how they contribute to the outcomes. I have gotten curiosity and energy from my clients to try using these questions for reflection and action steps. “

For clients who want something to refer back to after the coaching session, the Neural Network provides a handy guide. She reflects,

“They expressed relief to have something in their hands to refer to frequently. The Neural Net enables clients to focus reflection in a specific direction, based upon their SEI responses. The predictive value of the information is customized for each individual. It would be interesting to see differences in the suggestions over time, as client is working on strengthening their outcomes.”

Read this article for more information about the Neural Network

Rachel Goodman

Peabody Award-winning broadcaster and communications professional, editor, producer, and writer for effective outcomes. Ms. Goodman has been a radio producer for much of her career, specializing in short features and documentaries. Some of her work includes Southern Songbirds: the Women of Early Country Music, Pastures of Plenty: A History of California's Farmworkers, and The Boomtown Chronicles: Reflections on a Changing California. Ms. Goodman teaches journalism at Cabrillo College in Santa Cruz County. Her goals are to facilitate positive change in the world through effective communication, and to continue conducting her work with the highest level of integrity possible.

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