Coaching has become an essential tool for today because people are living increasingly complex lives. In a volatile world, people value business and personal coaches who become allies and partners to increase clarity and support effective steps forward. What makes that process work best?

What makes coaching really work?

Here are the “secret ingredients” from five coaches around the world
What are the essentials for coaching success? Drawing on the life-changing experiences of the EQ Coach Certification program, we interviewed coaches from around the world and identified five essentials every executive and life coach needs. The program uses emotional intelligence to deepen the core coaching skills identified by the International Coach Federation, so it will be no surprise that these coaches see EQ as essential for themselves and their clients.

1. The Difference that Makes the Difference

The essence of coaching is a trustworthy partnership; arelationship of equals where the coach serves as a sounding board, ally, and support for the client to see more clearly. While some of the work of Coach is about strategy or systems, at the core, coaching is a relational process — which is why emotional intelligence is invaluable. In Six Seconds’ Coach Certification training (accredited by the International Coach Federation), participants identify this unique intersection of EQ & coaching as “the difference that makes the difference” — here’s why:


The Six Seconds framework of EQ embedded in the coaching program captures brilliantly how people think, act, feel in every minute of their life. This gives coaches the edge to understand what’s REALLY happening with clients. – Irene Riad

The EQ Coach Certification’s cohort based model, structured with a combination of in-person, virtual and self-guided learning, is powerful because you gain a global network of the EQ team and build close relationships. The EQ model from Six Seconds and ICF competencies blend well together – it’s beautiful!
Sherri Willis


2. That Special Way of Asking Questions

There are many reasons clients seek coaching.  Typically they want to develop more confidence, to get focused on a clear vision and find purpose, to get unstuck, to break out of patterns, or to manage change. These are the very same reasons why coaches look for more training and certification. Understanding the emotional needs of coaches and coachees gives important insight into an approach to questioning.


It’s easy to say “be nonjudgmental” — but our brains our wired to judge. The way out is developing a coaching presence that is profoundly inviting and builds on that trustworthy partnership.


The course has helped me look inwards and become more non-judgemental. This has helped me greatly with my coaching because it has helped me to build my ‘invisible resume’. Swetha Reddy

In the last 17 years the market for coaching has exploded. There is tremendous market opportunity. The estimated global total revenue from coaching in 2015 was $2.356 billion USD, representing a 19% increase over the 2011 estimate. The proliferation of coaches is even faster. ICF reported there were “53,300 professional coach practitioners worldwide” in 2016, up from just 1,500 members in 1999 , therefore it is crucial for coaches to differentiate themselves from their peers. Choosing between coaching certification programs can be challenging for people.


This course sets you apart from the crowd and the skills are used in both professional and personal life. The course equips you will tools and skills to implement immediately allowing you to improve communication, build better relationships, and assist people who are stuck in their thinking.- Irene Riad

I entered the course willing to find solutions to any problem the coachee would have. I left understanding that it was not about telling stories, but asking questions to help the person find his/her answers from within. I appreciate the strong bonding relationships that were created during the training.
Melanie Blanchard


4. EQ Toolbox

Coaching can become fuzzy when it’s not grounded in specific processes with clear, measurable goals. That’s why the EQ Coach Certification utilizes Six Seconds assessment tools (Brain Brief Profile and Six Seconds Emotional Intelligence test) with specific content design to deliver a program that is learning-centered. These tools give coaches powerful insight to their practice.


I always thought I was an empathetic person till I got my SEI report and realized how much I needed to improve in that area. That was my ‘aha’ moment because I would have never realized it otherwise. – Swetha Reddy


I remember using the EQ talent brain brief and questioning techniques to find myself helping people transform the way they think about themselves in 20 minutes. This sounds impossible in the beginning but when the coach trusts the system and embeds themselves in the coaching genuinely, miracles happen. – Irene Riad

Relationships drive successful coach/client work. EQ is essential to helping clients reach their professional and personal goals. In EQCC relationships between coaches are a major component to the program underscoring the transformative power for relational learning.


I really enjoyed it all. For me, the relationships developed between myself and other course attendees was so valuable and positive. We supported one another and laughed a lot when we were together. That’s what I remember when I look back. – Sarah Whyte

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