Emotional Intelligence
& Sales Success

Enable your sales teams to build trust, understand needs, and advance opportunities with confidence.

Emotions drive people. People drive performance.

Emotional intelligence fuels sustainable sales success.

In today’s market, a genuine connection creates stronger results than conversion pressure ever could. Emotionally intelligent sales professionals build trust faster, understand client needs more deeply, and open the door to long-lasting relationships built on integrity and authentic connection.

$55,000

Sales professionals who received emotional intelligence training out sold the control group by ~12 % – and that translated to more than US$55,000 additional revenue per rep in one case.

39% more likely

Salespeople with high emotional intelligence are about 39% more likely to hit their target than those with lower EQ

One study found a correlation coefficient of r = 0.725 (p < 0.01) between EQ and sales performance in a banking sales team — indicating a strong positive relationship.

Sales Outcomes We Deliver

When you partner with Six Seconds, you can expect:

Trusted Relationships

Build credibility that turns prospects into partners
Earn genuine trust through transparency, empathy, and follow-through—creating long-term connections that go beyond transactions.

Key Outcomes:

  • Higher close rates through authentic, trust-based engagement.

  • Stronger customer relationships that drive loyalty and referrals.

  • Increased collaboration and alignment across sales and service teams.

Engaged Teams

Inspire energy and commitment throughout the sales journey
Use emotional intelligence to connect purpose and performance, so both customers and teams feel motivated, valued, and part of something meaningful.

Key Outcomes:

  • Higher motivation and morale across sales teams.

  • Increased customer responsiveness and participation.

  • Stronger sense of connection driving consistent results.

Confident Selling

Empower sales teams to lead with clarity and conviction
Emotional intelligence builds self-awareness and resilience, enabling sellers to communicate value and handle challenges with composure.

Key Outcomes:

  • Greater confidence in presenting and negotiating.

  • Reduced performance anxiety and faster recovery from rejection.

  • Improved consistency and professionalism across the sales process.

Empathic Understanding

See your customers’ world through their eyes
Cultivate the ability to listen deeply and respond authentically—building trust, uncovering needs, and strengthening every relationship.

Key Outcomes:

  • Greater customer trust and satisfaction.

  • More accurate needs discovery and tailored solutions.

  • Improved collaboration and rapport throughout the sales cycle.

Sustained Performance

Drive lasting success through purpose and emotional agility
Link performance to values, motivation, and wellbeing—so results are not just achieved, but sustained.

Key Outcomes:

  • Higher revenue and productivity over time.

  • Reduced burnout and turnover among high performers.

  • A culture of accountability balanced with empathy and care.

Adaptive Agility

Stay flexible and effective in a changing market
Equip your sales teams to handle challenges and change with composure—adjusting strategies while staying centered and customer-focused.

Key Outcomes:

  • Faster response to shifting client needs and priorities.

  • Reduced stress and stronger resilience under pressure.

  • Consistent performance even in dynamic environments.

How We Do It

Launch quickly from a proven library of evidence-based tools and programs based on over 25 years experience – and then refine where it matters most. We customize content to your culture, priorities and KPIs. Our approach blends:

    Interactive Training

    Engage your sales teams with hands-on learning they’ll remember and use.

     

    Validated Assessments

    Measure what matters most for sales performance.

    Tools include self-assessments, 360 assessments, and the EQuip Sales Profile.

     

    Coaching & Consulting

    Embed emotional intelligence into your sales culture to exceed your KPIs

     

    Case study: Learn how Sheraton increased guest satisfaction, revenue, and market share →

    Get Started Today

    Launch quickly from a proven library of evidence-based tools and programs based on over 25 years experience – and then refine where it matters most. We customize content to your culture, priorities and KPIs. Our approach blends:

      1. Tell us about your goals

      We start by listening to your needs and goals. What’s the change you most want to see? How can we help you achieve that? We clarify business goals, define the KPIs that matter (retention, engagement, CX, sales), and walk you through a clear process for implementation.

      Schedule a consultation to get started today.

      2. Create a custom solution to meet your needs

      We customize a unique solution for every client. There is no one-size-fits-all. We recommend a right-sized blend—interactive training, leadership coaching, and measurement—mapped to your goals, constraints and calendar. 

      Schedule a consultation to get started today.

      3. Get reliable data on the current reality

      We use psychometrically validated assessment tools to get actionable data and establish a baseline for our work together. Do you know what percentage of your workforce is engaged? How are the levels of trust? We measure the invisible drivers of results.

      Schedule a consultation to get started today.

      4. Build capacity for improving KPIs

      Our interactive, evidence-based programs build emotional intelligence skills and are designed to boost engagement, retention, and performance — tailored to your people and your goals.

      Schedule a consultation today to learn more.

      5. Re-test to measure progress toward goals

      We re-measure against the baseline and your KPIs, always committed to achieving your goals, and to sustain and scale what’s working.

      Schedule a consultation today to learn more.

      Want more evidence?

      Download the Business Case for Emotional Intelligence here.

      Why partner with Six Seconds?

      Please contact us to learn more about using these tools to develop exceptional leaders and teams.

      Six Seconds and its phenomenal trainers are the real thing. You will be personally and professionally transformed.

      Kathleen Ruby

      Director of Wellness and Leadership Development, WSU College of Veterinary Medicine

      Clients and partners include

      Ready to invest in sustainable sales success?

      Tell us about your goals, and one of our team member will be in touch shortly. No SPAM. Just helpful people.