Train better salespeople with the EQUIP Sales Profile
What separates exceptional salespeople from average ones? How a salesperson connects, reads a customer, and stays resourceful under pressure. EQUIP measures those skills and turns them into an actionable development plan for salespeople and sales managers.
Sample report sent instantly · No obligation · Certification has no prerequisite
Make the invisible visible
EQUIP gives salespeople and sales leaders insight into what actually drives sales results. Rather than focusing on activity, it sets teams up to see the intangibles behind the numbers — how someone builds trust, reads a buyer, and stays resourceful under pressure.
Those are the behaviors that separate top performers — and they are learnable.
Emotional intelligence shows up in sales numbers
Source: Six Seconds, Emotional Intelligence & Sales.
Sell more effectively with the EQUIP Sales Profile
Understand your people’s strengths
Get actionable data on what’s working, what isn’t, and what needs to change.
Put the right people in the right roles
See what makes someone a strong closer and someone else a strong pipeline builder, then align their work to their strengths instead of guessing.
Coach the causes, not the symptoms
Give managers concrete data and a shared language about sales, so 1:1s stop drifting back into a pipeline review.
Target training where it pays
Improve the skills that your people need to close more deals, in your specific industry.
Speak one language across the team
Build one consistent way to talk about sales effectiveness, from onboarding to academies to ongoing coaching.
Improve sales performance at every level
"Understand your sales style and the skills that can make you more effective."
- See your sales style and the kind of sale it suits
- Know your current strengths, in your own words
- Get specific development opportunities
- Understand how you connect and influence
- Become more intentional in customer conversations
"Understand the individual strengths and development needs of your salespeople."
- Run coaching conversations from evidence instead of impressions
- Onboard new hires more intentionally and effectively
- Build personalized development plans
- Measure before and after a development program
"Turn a generic sales-training program into a personalized development experience."
- Profile the group before you design, and adapt the program to real strengths and challenges
- Give every participant an individual starting point on day one
- Follow training with targeted coaching
- Re-measure afterwards and show the client evidence of change
- Differentiate your offer
Look inside the EQUIP Sales Profile
Powered by the Six Seconds Emotional Intelligence Assessment®, used by more than a million people in over 150 countries. The EQUIP Sales Profile gives a snapshot of a person’s preferred sales style and measures how they are applying eight Success Factors right now, then plots that against the two things that decide whether a sales approach fits: how long the cycle runs, and how relational the sale is.
4 Sales Styles
No style is better than another. What matters is the fit between someone's style and the selling their role actually requires.
Connector short cycle · relational
Uses understanding and friendliness to connect rapidly and influence the buying decision. Strongest where building trust quickly closes the sale.
Generator short cycle · transactional
Uses personal drive, resourcefulness and persistence to get results. Strongest on short cycles where features, benefits and hard detail drive the decision.
Advisor long cycle · relational
Builds relationship and trust while setting direction and accountability. Strongest on long cycles where many sales come from one long-term relationship.
Negotiator long cycle · transactional
Applies direction and accountability with persistence and resourcefulness. Strongest where the cycle is long, the buying process complex, and several objectives must be met.
Eight competencies that drive the sale
Success Factors are a real-time measure of how a person is applying each competency that leads to successful sales. The eight percentages add up to 100%, so the report shows a pattern of emphasis, not a score out of ten.
Initiative
Driven to take action — moves the process forward, opportunity-driven, a sense of urgency.
Persuasion
Builds trust and persuades others to decide — rapport, connection, influence.
Persistence
Bounces back, adapts, keeps mental agility — takes what comes in stride and keeps going.
Resourcefulness
Identifies and connects needs with solutions — finds the pain point and builds the path to value.
Accountability
Manages the sales cycle for useful results — follow-up, timelines, next steps, nothing dropped.
Direction
Maintains focus on what matters most — keeps the effort and the buyer conversation on track.
Friendliness
Engages and builds rapport — others are comfortable, trust forms, connection is easy.
Understanding
Reads decision drivers and patterns in others — emotional insight that sharpens the approach.
Download a sample EQUIP Sales Profile
Download a sample report today and learn more about the EQUIP Sales Profile.
- The full one-page report, exactly as you or your clients receive it
The generator uses personal drive, resourcefulness and persistence to achieve the desired results. This style provides maximum value when the sales effort is based on a short sales cycle where features and benefits along with key facts and details are more likely to impact the buyer's decision-making process.
- 1. Initiative (20%)
- 5. Accountability (9%)
- 2. Persuasion (25%)
- 6. Direction (11%)
- 3. Persistence (17%)
- 7. Friendliness (11%)
- 4. Resourcefulness (6%)
- 8. Understanding (2%)
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From assessment to measurable change
EQUIP is a diagnostic tool. It earns its place by making everything around it more evidence-based and targeted.
Baseline
Profile the individual or the whole sales team.
Debrief
A certified practitioner walks each person through their style and factors.
Target
Shape training around what the group needs.
Coach
Managers follow up against each person's development priorities.
Re-measure
Measure again and show what moved or still needs work.
Get certified to use EQUIP with your clients
Get certified to use the EQUIP Sales Profile. The certification is self-paced e-learning with live support from a certified practitioner.
Self-paced e-learning
On demand, start whenever you're ready. Covers the model, the report, and how to run a debrief.
One-hour 1:1 debrief
A live session with a certified practitioner, on your own profile — you experience the debrief before you deliver one.
30-minute Q&A and project review
Bring your questions, or walk through your learning journal to complete the certification.
Your name on every report
Each profile goes out marked "Provided by" you, with your contact details.
Five reports included
Enough to profile a first team, run practice debriefs, or take a prospective client through a pilot.
- No prerequisite
- Self-paced, so it fits around client work
- Your own profile and a 1:1 debrief
- Five EQUIP reports included
- Available in English, Turkish and Chinese
Report credits are purchased separately — ask us about pricing for your volume.
"The EQUIP Sales Profile has been a game changer for us. We used to be guessing a lot about specific results, and now we have actionable data about why we're getting those results, and what to do about it. I couldn't recommend this report highly enough."
Susie Baker · Sales Manager
Before you enroll
Do I need to be EQ certified first?
No. EQUIP sits outside the main Six Seconds certification pathway and is designed to be straightforward to learn and use. If you're already certified on other Six Seconds tools, the e-learning will move quickly.
How long does the certification take?
The e-learning is on demand, so the pace is yours. Beyond that there's a one-hour 1:1 debrief and a 30-minute session for questions or your final learning journal.
Is a high percentage good and a low one bad?
Neither. EQUIP measures how someone is applying the eight Success Factors right now — how much focus and energy goes into each — not how capable they are. The eight figures total 100%, so a low number means "least energy here", not "weak here".
The useful question isn't "did I score well?" It's "is how I'm showing up getting me the results I want?"
Is one sales style better than the others?
No. Each creates maximum value in different situations — short versus long cycles, relational versus transactional approaches. What matters is the fit between someone's style and the kind of selling — and the kind of buyer — their role actually involves.
How is this different from a personality assessment like DiSC?
A personality assessment describes traits, which are relatively stable. EQUIP measures application in real time — how someone is working now — so a profile shifts as they change how they sell. The output is a development plan rather than a label.
It also starts from a sales problem rather than a psychological framework: how this person connects, understands the customer, influences, and closes.
What does a report cost?
Reports are purchased with Six Seconds credits, and your certification includes five. Contact us for current credit pricing and volume rates for larger sales teams.
What languages is it available in?
EQUIP Sales Profile V5 is available in English, Turkish and Chinese.
Can someone retake it to show progress?
Yes — that's the intended use. Because EQUIP measures application rather than a fixed trait, a person can pick one focus area, work it into real calls and real deals, then retake the assessment and see what moved.
Can I use it across a whole sales team?
Yes — that's where it does the most work. Profile the team, use the pattern to shape the training, then re-profile afterwards to show what changed. Talk to us if you're profiling more than 50 people.
Is this the same as EQFit?
It's the same underlying assessment. Six Seconds acquired the EQFit report, rebranded it as the EQUIP Sales Profile, and now maintains and supports it. If you used EQFit before, get in touch — we'll help you move across.
Have questions about EQUIP?
Whether you're weighing it up for your own practice or for an entire sales team, we'll help you work out whether it fits — and how to get started.
Formerly EQFit, coauthored by sales expert Steve Goodner.